LULA is a villa rental platform built for homeowners who care about calm hosting, clear control, and meaningful connections – without paying commission.
You keep 100% of what you earn. No listing fees, no booking charges. Just your villa, your rhythm, your rules.
Tired of impersonal platforms, hidden costs or endless policies? LULA offers a quieter way to rent: thoughtfully designed, owner-led, and free to use.
From calendar control to curated guest requests, LULA makes it easy to showcase your home in a way that feels right – with no middlemen, no noise, and no compromises.
LULA is built by two friends who bring different strengths to the table. Lars adds digital strategy and marketing know-how. Lukas brings award-winning design experience from global brands like Siemens and Neff. Together, they’ve created a villa rental platform where clarity meets creativity.
What unites them is a shared belief in quality, consistency and care – in homes that speak for themselves, and stories that connect with the right guests. At LULA, strategy and design come together with one aim: to make every listing feel simple, personal, and ready to be remembered.
Once ruled by mega-platforms and impersonal listings, the short-term rental (STR) world is undergoing a quiet upheaval. The hosts are awakening. The desire for direct connection, brand control, and income integrity is fuelling a shift towards alternative paths. This isn’t just
