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Visibility, Trust and Direct Bookings with Lula

How to attract international guests to your rental villa

International audience on LULA Villas booking website

Where thoughtful stays meet thoughtful hosts

In today’s travel world, it’s not about being everywhere. It’s about being in the right place. More and more travellers are looking for homes with soul – spaces that feel personal, thoughtful, and well-designed.

As a villa owner, this is your moment to connect with guests who value quality and an honest experience.

At LULA Villas, we believe you deserve full visibility, full control and to keep what you earn. Especially when you open your doors to the world.

Is your villa reaching the guests it was made for?

List your rental villa with LULA

How guests from around the world come to trust and choose your villa

Every day, millions of people search for a place to slow down. Yet many villas remain unseen – not because they’re lacking, but because they don’t appear at the right moment.

LULA is designed to help the right guests find you. No complex algorithms, no hidden fees. We focus on smart visibility, well-written listings in multiple languages, and strong visual clarity. When your villa appears at the right time, you’re already one step ahead.

With years of experience in SEO, digital strategy and the guest’s point of view, we understand how people search – on Google, through social media, or using AI tools. And we make sure your villa is present across all of them.

Every listing on LULA is structured, search-friendly and easy to navigate. That way, your place doesn’t just appear online – it’s truly seen.

List your rental villa where guests actually find it

What international guests are looking for

Before we talk strategy, it helps to understand what global travelers prioritise:

  • Authentic, well-presented spaces

  • Clear and trustworthy communication

  • A seamless booking experience, ideally in their native language

  • Guest reviews and host transparency

  • Good design and comfort that reflects the destination

Travellers from Germany, the Netherlands, the UK, or the US all want to feel confident in what they’re booking,  and you have the power to provide that confidence.

Beach front villa in Mallorca

How to make your villa stand out globally

Optimise Your Listing 
  • Your property page should be beautiful, informative, and accessible:
  • Write in clear English with the option for translation
  • Use professional photos that capture the feeling of staying there
  • Highlight special features: pool, garden, workspace, family-friendly zones
Build Instant Trust
  • Trust is everything in international bookings
  • Add reviews from previous guests — even from outside Lula
  • Include a host bio and photo so guests know who they’re booking with
  • Offer clear booking instructions and transparent pricing
Show Calendar Accuracy and Transparent Rates
  • Keep your availability calendar up to date
  • Avoid hidden fees — what guests see is what they pay
  • Add a small welcome discount for first-time guests or long stays
Provide Local Context
  • International guests love tips that feel personal:
  • Recommend nearby activities, shops, or cultural events
  • Add a welcome message with your favorite places to eat or relax

Tip: Mention how close your villa is to international airports or major attractions — it’s a detail that matters when guests are planning travel logistics.

Lula Villas Gives You the Tools for Global Reach

Here’s how our platform helps owners win the attention of international travellers:

  • Zero Commission: Set your prices to compete globally, without sacrificing margins
  • Multilingual Setup: Your listing can be available in all relevant languages
  • SEO & AI Visibility: Our listings are optimized for search engines and new AI travel tools
  • Design-First Listings: Your villa is presented beautifully the way it deserves to be
  • Lula isn’t just a listing site, it’s a showcase for homes that stand out.

READ THIS: LULA Villas milestones

Bonus: Small Details That Win International Guests

  • Offer arrival instructions in both English and the guest’s language
  • Highlight amenities like parking, baby cots, or workspace areas
  • Be flexible with check-in times or offer self check-in
  • Add optional extras like airport pickup, bike rentals, or stocked fridge (upsells!)

READ THIS: Bost your rental revenue with (extra) paid amentities​

International People Booking LULA Villas drinking Champagne

The Changing Landscape of STR

Once ruled by mega-platforms and impersonal listings, the short-term rental (STR) world is undergoing a quiet upheaval. The hosts are awakening. The desire for direct connection, brand control, and income integrity is fuelling a shift towards alternative paths. This isn’t just

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14/07/2025